Getting Started
Desiya.com has been created to meet the needs of travelers for the
Indian Subcontinent. Desiya.com helps travelers plan the whole trip with
a wide variety of travel products and services, our quality attracts a
large number of visitors to the site to plan and buy travel online.
Desiya.com is one of the most popular and fastest growing travel sites
in India. Our users research and book travel online and are
overwhelmingly in the demographically desirable age, income, and
education ranges.
With a host of integrated services for suppliers and customers, and an
exceptional level of customer service support, Desiya.com could be an
ideally placed to help with your marketing plans. Desiya.com offer an
opportunity to reach out to your target audience to increase revenue,
grow brand awareness, drive traffic and meet your business goals.
Learn about our ad programs that will accomplish your mission.
Audience
Desiya.com?s customers are active, well educated, and have high
disposable incomes.
There are several ways by which we can target your advertising message
so that it reaches the most appropriate audience.
Because they are actively seeking advice, and travel solutions, they are
eager to view your message.
Reach
According to Media Metrix, in any given month one in four Web users
visit a travel site. Desiya.com is slowly becoming a popular medium for
booking travel for those who are abroad wanting to travel to India and
as well as those within India.
Lifestyle
Desiya.com?s users are more active online than average web users. They
are planning, researching and booking travel online. They are interested
in getting valid and relevant information to buy on the Web, providing
you with a convincing advertising opportunity.
Demographics
Our attractive demographics, intuitive design, and 24 hour customer
support make for an ideal advertising environment.
Product and Pricing
Desiya.com has been created to meet the needs of travelers for the
Indian Subcontinent. Desiya.com helps travelers plan the whole trip with
a wide variety of travel products and services, our quality attracts a
large number of visitors to the site to plan and buy travel online.
Desiya.com is one of the most popular and fastest growing travel sites
in India. Our users research and book travel online and are
overwhelmingly in the demographically desirable age, income, and
education ranges.
With a host of integrated services for suppliers and customers, and an
exceptional level of customer service support, Desiya.com could be an
ideally placed to help with your marketing plans. Desiya.com offer an
opportunity to reach out to your target audience to increase revenue,
grow brand awareness, drive traffic and meet your business goals.
Learn about our ad programs that will accomplish your mission.
Ad Elements
Buttons
Button Ads are located throughout the site. These ads give you the
ability to become affiliated with a specific section of the site to get
to your target customer. This way you can create awareness as well as
reinforcing brand messaging to a targeted travel audience.
Max File Size
5k
Sample
Dimensions
120 * 60 & 90 * 90
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Allowed
Placement
All throughout the site
Banners Banners are positioned at the top of Desiya.com pages; they
are very effective because of being placed in primary areas. Banners can
include animations, Rich Media, HTML, or other Web-based technologies.
Max File Size
12k
5k (For Half banner)
1k (For Logo + Text)
Dimensions
460 * 160,
230 *60 (Half Banner)
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Allowed
Placement
Top of Pages
Vertical Banner Vertical banners are located in the a-column, and are
accepted on selected launch pages & selected results pages of
Desiya.com.
Max File Size
12k
Dimensions
120 * 240
Submission Deadline
5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Allowed
Placement
Left / Right Column
Popup
Pop-up ads are launched at the time of the original page load. They are
suitable for travel-related offers exclusive to Desiya.com
Max File Size
20K
Dimensions
250 * 250
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Allowed
Placement
New Window
E-mail Postcard
The e-mail postcard is designed and hosted by Desiya.com, but you can
incorporate elements such as photographs, logos, titles, subtitles, and
more.
Max File Size
50 k
Dimensions
720 * 300
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Minimum Resolution
640 * 480
Additional Options
Text Message + Headline
Slide Shows
Slide shows are used to target travelers interested in specific
destinations. Each Slide show is accompanied by an article that offers
detailed and practical travel information about how to plan a trip to
the featured destination.
Desiya.com can build a Slide show for almost any destination, allowing
you to customize your message. Ad elements include a 468 x 60 site
banner, logo, 120 x 60 button ad, and text links.
Slide Show Logo
Max File Size
1k
Sample
Dimensions
60 * 25
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Allowed
Placement
Depends on area of interest/destination
Slide Show Banner
Max File Size
15k
Dimensions
460 * 160
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Allowed
Placement
Depends on area of interest/destination
Slide Show Button
Max File Size
5k
Sample
Dimensions
120 * 60
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Allowed
Placement
Depends on area of interest/destination
Sweepstakes
The sweepstakes program is ideal for customer loyalty via a custom
program designed to meet your objectives. You can have a 460 x 60 banner
or a 120 x 60 button, which takes customers to the sweepstakes page. A
home page text link may also be available.
Sweepstakes Banner
Max File Size
15k
Dimensions
460 * 160
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Allowed
Placement
Depends on area of interest/destination
Sweepstakes Button
Max File Size
5k
Sample
Dimensions
120 * 60
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Not allowed
Placement
Depends on area of interest/destination
Custom Pages
Jump Pages
Jump pages are online brochures for communicating special messages. They
are designed and hosted by Desiya.com but you have the option to
incorporate several items such as photographs, logos, titles, subtitles,
and more.
Max File Size
35K
Dimensions
640 * 480
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Allowed
Third Party Serving
Not allowed
Placement
Depends on area of interest/destination
Advertorial
The Featured Advertorial Section is a customized mini site to meet your
specific needs and objectives. You may provide content for the
advertorial. Featured Advertorials are limited to an exclusive
sponsorship, and give you creative license to create the perfect page.
The Advertiser supplies all text and images. There are no specifications
for the exact size and weight of individual graphics.
Max File Size
35k
Dimensions
640 * 480
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Allowed
Third Party Serving
Not allowed
Placement
Depends on area of interest/destination
Emails
Trip Guide
Trip Guide is an HTML e-mail delivered to customers who have booked a
flight or a package containing a flight five days before their date of
departure with the relevant destination and trip information as well as
a message from you.
Ad elements include 120 x 60 button ad, vertical banner, text headline,
message and banner. Exclusive sponsorships are available.
Email Button Ad
Max File Size
5k
Sample
Dimensions
120 * 60
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Not allowed
Placement
Email
Email Headline/Message
Max Size
Headline 40 characters, Message 40 words.
Dimensions
NA
Submission Deadline
Within 5 Business Days
File Formats
Text/RTF/DOC
Animation
NA
Third Party Serving
Not allowed
Placement
Email
E-mail Banner
Max File Size
12k.
Dimensions
460 * 160
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
NA
Third Party Serving
Not allowed
Placement
Email
E-mail Vertical Banner
Max File Size
12k.
Dimensions
120 * 240
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Not allowed
Placement
Email
Travel Right Email
The Travel Right e-mail is a promotional e-mail, which highlights
compelling travel deals and offers for Desiya.com. It is sent twice
monthly.
Available ad elements include 120 x 60 button ad, vertical banner, text
headline, message and banner.
Email Button Ad
Max File Size
5k
Sample
Dimensions
120 * 60
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Not allowed
Placement
Email
Email Headline/Message
Max Size
Headline 40 characters, Message 40 words
Dimensions
NA
Submission Deadline
Within 5 Business Days
File Formats
Text/RTF/DOC
Animation
NA
Third Party Serving
Not allowed
Placement
Email
E-mail Banner
Max File Size
12K
Dimensions
460 * 160
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
NA
Third Party Serving
Not allowed
Placement
Email
Email Vertical Banner
Max File Size
12k
Dimensions
120 * 240
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Not allowed
Placement
Email
Desiya Web Courier e-mail
The Desiya.com Web Courier newsletter is an opt-in HTML e-mail sent
twice per month. This promotional e-mail features travel deals, news on
fare sales, destination profiles, and is an ideal way to reach a
self-selected online travel audience.
Available ad elements include: sponsored by header logo, 120 x 60 button
ad, vertical banner, text headline, message and banner.
Email Header Logo
Max File Size
1k
Sample
Dimensions
60 * 25
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Not allowed
Placement
Email
E mail Button Ad
Max File Size
5k
Sample
Dimensions
120 * 60
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG
Animation
Not allowed
Third Party Serving
Not allowed
Placement
Email
Email Headline/Message
Max Size
Headline 40 characters, Message 40 words.
Dimensions
NA
Submission Deadline
Within 5 Business Days
File Formats
Text/RTF/DOC
Animation
NA
Third Party Serving
Not allowed
Placement
Email
Email Banner
Max File Size
12K.
Dimensions
460 * 160
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
NA
Third Party Serving
Not allowed
Placement
Email
Email Vertical Banner
Max File Size
12K.
Dimensions
120 * 240
Submission Deadline
Within 5 Business Days
File Formats
GIF/JPEG, Rich Media, HTML
Animation
Allowed
Third Party Serving
Not allowed
Placement
Email
Offline Ads
Ticket Jackets
Ticket jackets reach customers of Desiya.com who have purchased travel
and are receiving paper tickets. They contain travel information
including those booked on Desiya.com It is an offline opportunity for
you to position your message with text and logo visibility on ticket
jackets.
Dimensions
3.25 * 9 inches
Submission Deadline
Within 30 Business Days
Placement
Mail
Ticket Jacket Insert
Ticket jackets reach customers of Desiya.com who have purchased travel
and are receiving paper tickets. They contain travel information
including those booked on Desiya.com. Ticket Jacket Insert It is an
offline opportunity for you to position your message with text and logo
visibility on ticket jackets. You provide Desiya.com with your piece,
which is inserted into the ticket envelope before being sent to the
customer.
Dimensions
3 * 7 inches,
8 * 11 inches
Submission Deadline
Within 30 Business Days
Placement
All throughout the site
Weight
100 grams
Rich Media Technologies
The following rich media technologies are supported.
ActiveX
CGI
DHTML
Flash
Forms
HTML
Java
Javascript
Popups
Shockwave
Advertising Rate Card
Advertisement
Type Rate
Ticket Jackets
Rs 50
Banners
Rs 1000 ? 1500
Buttons
Rs 300 ?500
Sponsorships
Contact Us
E-mail Rs
500 ? 700
Advertorials
Contact Us
Pop Up Windows
Contact Us
General Advertising Guidelines
All advertising material must perform acceptably on Desiya.com and
adhere to these guidelines. Desiya.com reserves the right to reject or
to suspend any material that is deemed by Desiya.com, in its sole
discretion, to disrupt site service or performance or is reported to
negatively affect user experience.
The advertising content must be clearly identifiable
as an advertisement.
The Advertiser must fulfill the advertised offer as
stated in the advertisement, including without limitation, not altering
any offer periods, product offers or prices that are stated in the
advertisement unless Advertiser has obtained Desiya.com's prior
approval.
Advertisements cannot solicit or collect, or appear
to solicit or collect, any personally identifiable information from
Desiya.com visitors without their knowledge.
Advertisements cannot contain graphics that simulate
interactivity without that functionality actually existing.
Audio Events must be initiated by user click and must
include a clearly labeled button or link to stop audio. Audio lips must
not loop.
Additional specifications that amend or supersede
these general guidelines may apply for individual ad products.
Scheduling Lead Time
GIF, JPG content require a lead-time of five business days, upon
receipt of material, for review and implementation.
Rich Media and material from third parties require a lead-time of five
to seven business days, upon receipt of material, for testing and
implementation.
Lead times may be extended if significant or numerous issues must be
resolved before implementation.
Click-through URLs
Users must be able to return to Desiya.com by clicking on the
browser's back button after clicking on an advertisement.
User clicks cannot launch stand-alone video/audio players or otherwise
display content outside the standard browser window.
Multiple browser windows should not open when the user clicks on an ad
material.
Ad material cannot launch windows when served.
Number of Material per Placement
Up to ten total material may be submitted for each targeted placement
Up to five rich media creative may be submitted for each targeted
placement
Advertiser's advertising environment must be appropriate in the
context of Desiya.com on which Advertiser's advertising content shall
appear. The Advertiser's site must include a privacy policy that is
clearly posted.
Desiya.com must approve all advertising content prior to posting on
Desiya.com, in Desiya.com's sole discretion. Desiya.com shall have the
right to remove previously approved advertising content from Desiya.com
if Desiya.com later determines that Advertiser's advertising does not
meet Desiya.com's standards.
In addition to Desiya.com's terms described herein, the terms of the
applicable Advertising Agreement, including the Specifications and
Submission requirements, apply to each such insertion order. All
sponsorship sweepstakes sites shall include an "opt-out" box adjacent to
the entry fields.
Contact Us For Advertising
Opportunities on Desiya.com
Travel Advertising Requirements
The initial requirements to advertise travel product on Desiya.com are
All products must be available for purchase on
Desiya.com.
Hotels must be available for purchase on Desiya.com
as an ESR.
All ads link to pages within the Desiya.com
marketplace.
For more information, please see our FAQ guide.
Advertising Opportunities
If you represent a provider that meets the travel-advertising
requirement listed above and would like to request more information,
please contact us at support@Desiya.com.
Non-travel Advertising & Marketing Opportunities
If you are a non-travel advertiser interested in advertising or
marketing Desiya.com's products, please contact us at
support@Desiya.com.
